How to write a product and service description

How to Write a Product Description by Contributor - Updated September 26, A well-written product description must be appealing and informative. Follow these steps to create prose that will attract buyers to your product and service. Research the product and its uses. You should know and understand every feature and advantage the product may have.

How to write a product and service description

In the Products and Services section of your business plan, you will clearly describe--yep--the products and services your business will provide. Use simple terms and avoid industry buzzwords so your readers can easily understand.

On the other hand, describing how the company's products and services will differ from the competition is critical. So is describing why your products and services are needed if no market currently exists. For example, before there was Federal Express, overnight delivery was a niche business served by small companies.

FedEx had to define the opportunity for a new, large-scale service and justify why customers needed--and would actually use--that service. Patents, copyrights, and trademarks you own or have applied for should also be listed in this section.

Depending on the nature of your business, your Products and Services section could be very long or relatively short. If your business is product-focused, you will want to spend more time describing those products. If you plan to sell a commodity item and the key to your success lies in, say, competitive pricing, you probably don't need to provide significant product detail.

Or if you plan to sell a commodity readily available in a variety of outlets, the key to your business may not be the commodity itself but your ability to market in a more cost-effective way than your competition.

How to Write a Product or Service Strategy in a Business Plan | ph-vs.com

But if you're creating a new product or servicemake sure you thoroughly explain the nature of the product, its uses, and its value, etc. Key questions to answer: Are products or services in development or existing and on the market? What is the timeline for bringing new products and services to market?

What makes your products or services different? Are there competitive advantages compared with offerings from other competitors? Are there competitive disadvantages you will need to overcome?

And if so, how?

how to write a product and service description

Is price an issue? Will your operating costs be low enough to allow a reasonable profit margin? How will you acquire your products?

Are you the manufacturer? Do you assemble products using components provided by others?

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Do you purchase products from suppliers or wholesalers? If your business takes off, is a steady supply of products available? In the cycling rental business example we've been using, products and services could be a relatively simple section to complete or it could be fairly involved.When writing your descriptions, feel free to include fun product slang that purchasers will appreciate.

This description is a big winner because it’s short and sweet, but feels personalized and helps shoppers to gain a better sense of both the product and brand. Don’t limit your description of target markets in your business plan to basic demographic characteristics, such as age or income level.

"How to Write a Product or Service .

Keep these tips in mind as you write your products or services section so you can make it an effective part of your take some time in your description to express how your product or service is Include the Fine Print - While the bulk of your products or services section should focus on the end result product or service, you should also.

A well-written product description must be appealing and informative. Follow these steps to create prose that will attract buyers to your product and service.

Research the product and its uses. The services description is where many miss the mark, leaving would-be customers confused, uninformed, or uninterested.

How to Describe Your Company's Products and Services | ph-vs.com

An effective service description provides customers valuable information about what your business offers and what they're getting, including information about . Product descriptions can make or break a sale. While they can be easy to overlook, choosing the right set of words, lingo, or images to include on your product page can compel even the most skeptical of customers to make a purchase.