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Sunday, October 16, Nike: Their most common slogan is the phrase, " just do it", however, in this commercial the signature phrase is not used. The plot of the commercial displays the Rhetorical analysis snuggie and mistakes of the player throughout the season.
Take It To The Next Level uses the three rhetoric appeals of pathos, logos, and ethos to target male soccer players. The most commonly used appeal in the video is pathos then logos, and lastly ethos. In this blog post, I will explain how each is used to persuade the target audience to use Nike apparel.
Nike uses Pathos in the commercial to create excitement, eagerness and motivate the target audience. Many players will feel motivated because they can see that it takes hard work to keep improving your abilities.
As he begins to play better, he is able to enjoy the riches in life such gorgeous women and nicer cars.
Viewers will react to the storyline in a very positive way and feel excited to get back on the field. The song his rock-heavy and has a very up beat tempo that many athletes listen to in order to motivate themselves. The rhetoric appeal of Ethos in the commercial is using famous players in the matches.
In each of these matches, the players showcase their skills in dominating fashion. These players are known for their high level of play in soccer as well as their well-mannered behavior in the media. These charities focus on less fortunate children by helping them in the classroom and getting involved in sports.
The target audience will recognize some of these players, if not all, and immediately give Nike creditability.
Lastly, showing many top soccer athletes, who play against the main character, that are endorsed by Nike, uses the appeal of logos. This shows the credibility of Nike products because these athletes perform at high levels in their games, are fan favorites, and they are some of the most grossing athletes in the world.
The target audience, male soccer players, will recognize this and conclude that Nike is the product that the best soccer players in the world use.
In conclusion, I believe that this is a very effective advertisement for Nike. Nike is able to effectively use all three rhetoric appeals to create a positive view of their products to the target audience.
Pathos, arguably the most influential rhetoric appeal used in the ad, allows the target audience to relate to what is involved in the ad.
The target audience, male soccer players, believes that Nike products will help them take their game to the next level. Posted by Kerrington Hill at.A Snuggie Analysis. Posted on October 4, out to dinner, to a movie.
The Snuggie certainly kept me warm and certainly allowed a great range of motion for my hands and arms, but so, too, would a sweatshirt or a robe. While all of this rhetorical analysis did not at all run through my head as I watched the commercial for the first time. Rhetorical Analysis Abraham Lincoln’s “Second Inaugural Address” and Emily Dickinson’s “Success is Counted Sweet,” are two inspirational pieces of art that fall under two different types of discourses.
The “Second Inaugural Address,” is a great example and definition of what Rhetoric is. 2 responses to “ Rhetorical Analysis Draft ” Identify and comment on the writer’s introduction of a context (rhetorical situation) for this piece of rhetoric (think of the Starbucks and Cheetos paper) Name one thing that might be added, deleted, changed, or moved.
Rhetorical Analysis Vintage Ad Essay Crystal Cash DeVry University Rhetorical Analysis Vintage Ad Essay This Palmolive soap advertisement’s headline reads: "Let your beauty be seen.” While looking at this headline from a modern prospective, one might find such claims absurd.
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